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Brief:
The Advanced Certificate in Strategic Marketing Management is of three months duration online programme, which teaches marketing professionals the skills necessary to master the always exciting, sometimes complicated world of strategic marketing.
About the Programme:
The Advanced Certificate in Strategic Marketing Management Programme is a 3 months online programme that results in a Certificate by London School of Business & Finance. The programme will has been designed to equip managers with knowledge, skills, and competencies which can be put to use in the workplace immediately after graduation. The course is ideal for those who are new to marketing management or for industry professionals looking to brush up their existing skills and expertise.
Awarding Body:
London School of Business & Finance is an innovative UK educational institution that attracts the most talented and ambitious candidates from more than 150 countries worldwide. As a global institution, LSBF ensures that their students get the very best, and most up to date education. LSBF continues to deliver innovative programmes that make them a top choice education provider in business & finance around the world.
Course Structure:
This advanced certificate contains a range of sub-topics covering the essential knowledge needed to pursue a successful career in strategic marketing management: 1. Assessing the competitiveness of the firm (internal) I 2. Assessing the competitiveness of the firm (external) II 3. Assessing the external marketing situation I 4. Assessing the external marketing situation II 5. Developing marketing strategies I 6. Developing marketing strategies II 7. Developing marketing programmes I 8. Developing marketing programmes II 9. Organising, implementing and controlling the marketing campaign I 10. Organising, implementing and controlling the marketing campaign II At the end of each of the three modules students will have to submit an assignment.
Delivery:
After enrolment students will have access InterActive's innovative platform, including HD-quality live and studio recorded video lectures, revision kits, online tutor support, and much more besides.
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