This was published by Penguin in the year 2013 and is a great buy for an interesting read.
Synopsis
The book 'The Challenger Sale: Taking Control Of The Customer Conversation', explains about the ideas and strategies and winning elements of highly effective sales.
Authored by Brent Adamson and Matthew Dixon and published by Penguin books it complies of the following chapters:
Chapter 1-3: The challenger approachChapter 4-5: Teach for differentiation
Chapter 6-7: Tailor for resonance and take control
Chapter8-9: Challenger sales manager
Struts your smarts: Quotes worth sharing
Become a challenge sales rep
One of the most inevitable elements in the business world is sales. In this book, the authors have incorporated some of the fantastic ideas that can lead to effective sales. It is a highly useful book for sales reps and teams in today's world.
Sometimes building relationship is not all that's needed for effective sales. 'The Challenger Sale: Taking Control Of The Customer Conversation' explains how to take control of customer conversations, show them the insights about how they can save money and meet their specific needs and objectives.
The unique tips and right tools mentioned in the book helps make any average-performing sales rep become successful in meeting customers' expectations, satisfaction and greater growth. Order this book online and change your strategies through Snapdeal.
About the Authors
While Adamson is the Senior Director and Dixon is the Managing Director at Corporate Executive Board, this book is a collaboration of two minds with years of knowledge in the field. Put forward in an easy-to-read manner, this book is an excellent buy.
