Delivery via E-mail Non-Cancellable No Physical Dispatch
Stream:Marketing
Certification:Yes
Format:Online Study Material
SUPC: SDL312275881
Description
Syste
m (Hardware/Software)
Requirements
Operating
Software
Windows XP or
Higher
Processor
Minim
um P4 or Higher
RAM
1 GB or
Higher
Browser
Any
Recommended Internet
Speed
Minimum 1MBPS
Supported Browser
Plug-ins
* Updated
Flash Player, * Update Java
Other
Requirements
Speaker or
headphone
Prdocut Description This is a comprehensive course on 8 P's of Marketing. Understand different concepts of marketing in easy terms and different case studies. The program starts with a detailed understanding of Marketing and its different aspects. Gradually, it takes care of each P in details. We start with Product and understand every aspects of Product strategy. Then we move towards others Ps, that is Price, Promotion, Place, People, Process, Physical evidence and finally, we will be talking about the productivity and quality strategy.
Course Curriculum
Section1:8 Ps of Service Sector Marketing
Lecture1:Introduction to 8 Ps
Section2:1st P: PRODUCT
Lecture2:1st P: Product Introduction
Lecture3:Product Element
Lecture4:Product element from entertainment Industry
Lecture5:Product Element Continues
Lecture6:Product Element Continues
Section3:2nd P: PRICE
Lecture7:2nd P: Price Introduction
Lecture8:Price Element
Lecture9:Methods of Pricing Services
Lecture10:Pricing Strategy Continues
Lecture11:Pricing Case Study
Lecture12:Pricing Case Study 2
Lecture13:Pricing Case Study 3
Lecture14:Product-Pof Service Marketing Part 16
Section4:3rd P PLACE
Lecture15:3rd P PLACE Introduction
Lecture16:Place element in service Marketing
Lecture17:Examples of Place element in service marketing
Lecture18:Case Study
Lecture19:Case Study Continues
Lecture20:Place Element Web links
Section5:4th P PROMOTION
Lecture21:4th P PROMOTION Introduction
Lecture22:Integrated Marketing Communication
Lecture23:Sales Promotion
Lecture24:Example of Promotion
Lecture25:More Promotion Examples
Lecture26:Promotion in Service Sector Includes
Lecture27:Promotion Case Study
Section6:Extended Ps of Service Marketing
Lecture28:Extended Ps of Service Marketing
Lecture29:Service Marketing 8 Ps
Lecture30:Service Sector - Tertiary sector of economy
Lecture31:Goods - Service Continuum
Lecture32:Service Marketing Triangle
Lecture33:Service encounter
Lecture34:Service Encounters Continues
Lecture35:Service Quality Gap Model
Lecture36:Service Quality Gap Model Continues
Lecture37:Zone of Tolerance
Lecture38:Service Recovery
Lecture39:Service Leadership
Lecture40:Branding of Services
Lecture41:Dimensions of Service
Lecture42:Dimensions of Service Continues
Lecture43:Customer Behavior and relationship marketing
Lecture44:Extended Ps of Service Marketing Conclusion
Section7:5th P PEOPLE
Lecture45:5th P PEOPLE Introduction
Lecture46:Tangible Srvices
Lecture47:People Element
Lecture48:People Element Continues
Lecture49:People Element in Service Sector includes
Lecture50:Entertainment Industry Example
Lecture51:5th P PEOPLE Conclusion
Section8:6th P PROCESS
Lecture52:6th P PROCESS Introduction
Lecture53:Meaning of Process with Tangible Product
Lecture54:Process Element
Lecture55:Customizing Process
Lecture56:Process Elements Includes
Lecture57:6th P PROCESS Conclusion
Section9:7th P PHYSICAL EVIDENCE
Lecture58:7th P PHYSICAL EVIDENCE Introduction
Lecture59:Physical Evidence Element
Lecture60:Elements of Physical Evidence
Lecture61:Physical Evidence Includes
Lecture62:Physical Evidence Factor Exemplified
Lecture63:7th P PHYSICAL EVIDENCE Conclusion
Section10:8th P PRODUCTIVITY
Lecture64:8th P PRODUCTIVITY Introduction
Lecture65:Productivity in Services
Lecture66:Redesign service Processes
Lecture67:Productivity Element
Lecture68:Service Quality
Lecture69:Service Quality Continues
Lecture70:SERQUAL Model
Lecture71:GAPs Model
Lecture72:Strategies to close GAPs
Lecture73:E-S-QUAL Model
Lecture74:Responsiveness
Lecture75:Conclusion of 8th P
Benefits
eduCBA e-campus
Virtual campus powered by robust LMS which enables to study through internet with cutting edge features
Online Video Training Material
Presentation Slides
USP of the product
* 24 x 7 online access
* Learn from tutorials curated by expert industry professionals and trainers
* Certificate of Completion
* Practical application oriented skills
How to use? (Steps to use Study Material)
Step 1 - eduCBA sends the redemption coupon along with the registration link.
Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email id
Step 4 - Login using your email id and password and start learning
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