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Advertising & IMC PRINCIPLES AND PRACTICE


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Highlights

  • ISBN13:9789332574144
  • ISBN10:9789332574144
  • Publisher:PEARSON INDIA
  • Language:English
  • Author:SANDRA MORIARTY & NANCY D MITCHELL
  • Subject:Advertising
  • Binding:Paperback
  • Pages:672
  • Edition:10
  • Edition Details:LATEST
  • SUPC: SDL413796915

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Country of Origin or Manufacture or Assembly India
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Description

Advertising tracks the changes in today�s dynamic world of media and marketing communication�as well as the implications of these changes to traditional practice�and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today�s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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Advertising & IMC PRINCIPLES AND PRACTICE

Advertising & IMC PRINCIPLES AND PRACTICE

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