AMAzing EARTH Charcoal Day Cream with SPF 30 for Men targets damaged dull, aging & blemished skin due to sunrays, pollution and stress. This charcoal day cream is powered with non-greasy activated charcoal formula that offers protection against UV rays with SPF30 by blocking 97% of UVB rays. It fights against skin aging by boosting collagen and elastin fibres of the skin making the skin firm and youthful. This anti-aging cream promotes cellular detoxification of the skin with the goodness of organic olive oil and glycerine that support the skin’s own protective barrier and help in preventing the water loss.