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Brief Description
This book helps readers prepare and successfully finish qualitative data analysis. It sets out an easy to grasp model the spiral of analysis that shows how to break up the data with coding and how to subsequently integrate the data to yield a meaningful picture of the phenomenon under study. It offers useful devices to guide the reader through the last difficult integrating phase of qualitative analysis including diagramming, memoing, thinking aloud, and using one's feelings.
The book incorporates the support of software for qualitative data analysis. The analysis is placed in the context of modern quality criteria and the demands posed on the reporting. The book cannot take the place of the process of thinking about the data, but it does provide thinking aids and practical tools to process the data, which can result in interesting findings.
"The images represent actual product though color of the image and product may slightly differ.
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