Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results| Fourth Edition|By Pearson

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ISBN13:9789353944940
ISBN10:9789353944940
Publisher:Pearson Education
Language:English
Author:Cliff Atkinson
Binding:Paperback
Publishing Year:2020
Pages:352
Edition:4
Edition Details:4th
SUPC: SDL819360167

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Electrical & Electronic Engineering Books
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Description

Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint—for memorable, meaningful, and persuasive visual stories. Find your story thread
Create an emotional connection to increase your impact.

Cut through the clutter
Distill your message and get right to the point.

Bring your story to life
Storyboard your ideas, find your natural voice, and deliver a compelling presentation! Introduction

1. A Theater of Persuasion

2. Busting the Top 3 Myths About PowerPoint

3. The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling

4. Crafting Your Story Structure

5. Anchoring Your Story in Your Audience’s Minds

6. Thinking Like a Storyboard

7. The Magic of Sketching Your Graphics First

8. Getting Graphics, Quick and Easy

9. Delivering Your Visual Story

10. Present This, Not That

Appendix BBP Guidelines

Appendix Starting Your Challenge and Desire Headlines

Appendix: Starting Your Map HeadlinesCliff Atkinson is an acclaimed writer, popular keynote speaker, and an independent communications consultant to leading attorneys and Fortune 500 companies. He crafted the presentation that persuaded a jury to award a ,253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005, which Fortune magazine called “frighteningly powerful.”

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Product Type: Engineering Books Electrical & Electronic Engineering Books
Brand: Books
Binding: Paperback
Language: English

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