Book Description:You want your business to grow. But don't confuse growth with expansion. To be sure, increased size can be an important component (or fortuitous by-product) of business success, but companies that expand too much, too quickly, or too myopically may soon find themselves too big for their britches. Good "growers" know that true success is fueled by imagination, not by a stream of mergers, stock price manipulations, or clever accounting. These individuals share seven characteristics that enable them to foster real, sustainable growth. "Bigger Isn't Always Better" reveals these traits, why they are effective, and how to apply them in your organization. The book shows how successful companies and growers: Know where to look Know what they want Tell the truth Create tension to generate forward movement Win hearts and minds Master momentum and bounce Know when to let go, and share the wealth Based on ten years of research and exclusive interviews by the author, "Bigger Isn't Always Better" identifies these seven key habits of mind that lead to real growth, and shows, through powerful examples, how they have been applied successfully around the world.
