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In Business Etiquette: A Guide For The Indian Professional, the author, Shital Kakkar Mehra, seeks to help her readers smoothly navigate through the complex waters of business culture, and guide newbies on their journey towards becoming seasoned professionals. For quite some years now, India has been steadily rising to the top as a hub for global business. Indian executives have to frequently jet-set across the globe for business purposes, and they encounter a variety of people and a multitude of cultures while on the job. In an era where projecting the right image is highly valued, an individuals personal brand can often make or break deals. Given such a scenario, committing an embarrassing faux pas, even unintentionally, might reflect negatively on the individual as well as his/her organization. The author aims to help readers confidently and effortlessly adapt to the modern-day office environment. She explains the need for creating a positive impression on people, and how to use the ABCs of good manners (Appearance, Behaviour, and Communication) to do so. Any Indian executive looking to find a footing in a globalized corporate setting will find invaluable tips to help him/her conduct himself/herself with confidence and grace. The reader is made aware of the nuances of handling cultural, racial, and gender differences. The author also discusses the sensitive subject of sexual harassment at the workplace. The book covers numerous topics including making a presence, networking, handling a difficult boss, dressing appropriately, using the right words, making small talk, receiving compliments, and even Twitter etiquette. This edition of the book has been published by Collins Business. The book received rave reviews from several important people from the corporate world, including Mr. Subroto Bagchi (Chairman, Mindtree Ltd.) and Mr. Abhijit Bhaduri (Chief Learning Officer at Wipro India).
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