Business Marketing: Concepts and Cases

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ISBN13:9781259026614
ISBN10:9781259026614
Language:English
Author:Sharad Sarin
Publisher:mcgraw hill education
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ISBN13:9781259026614
ISBN10:9781259026614
Language:English
Author:Sharad Sarin
Publisher:mcgraw hill education
Pages:672
Binding:Paperback
Year:2018
Edition:8
Edition Details:LATEST
SUPC: SDL553279157

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Management Studies
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Packer's Name & Address
Marketer's Name & Address
Importer's Name & Address

Description

Business Marketing provides conceptual and contextual inputs for taking quality decisions for business marketing strategies. Comprehensively written, it provides knowledge of the vast diversity of products and markets of business marketing. The examples and cases provided in this book mirror the ground realties of Indian industries which helps the reader to deal with everyday managerial situations. The seamless treatment of concepts makes this book ideal for students from India , other developing countries as well as for anyone who wants a global outlook with an Indian perspective.

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Product Type: Academic Texts Management Books
Brand: McGraw Hill Education
Binding: Paperback ,Paperback
Language: English

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