This book highlights areas of contemporary relevance in tourism and thereby develop an effective framework to provide better understanding about dimensions pertaining to its promotion and development.
About the Author
Ashok Aima is Professor and Head, Department of Tourism and Travel Management and Human Resource Management & OB, Central University of Jammu, Jammu. In addition to authoring five books on manpower planning, tourism and regional planning, Dr Aima has published research papers in journals of national and international repute.
Vinay Chauhan is Associate Professor, The Business School, University of Jammu, Jammu. He has published extensively in journals such as Tourismos (Greece) and Journal of Tourism Challenges & Trends (Romania).
Jaya Bhasin is Associate Professor, Department of Human Resource Management & OB, Central University of Jammu, Jammu.