Customer Management Excellence

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ISBN13 : 9780470848531
ISBN10 : 0470848537
Author : Faulkner, Mike
Publisher : John Wiley and Sons Ltd
Pages : 224
Binding : Hardcover
SUPC: SDL033177283

Description

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.

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Product Type: Non Fiction Books Business, Investing & Management Books
Brand: Books

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