"It is a quick-read, think-more book that helps you towards delighting your customers ‘Sales heaps but Service reaps’ The success of any business is in how you ‘WOW’ your customers. What started as a collection of one-liners ended up as an illustrative business book! This book is different, in the sense, it is a collection of 202 thought provoking illustrations about the nuances of delighting customers. You can, but need not necessarily start from the beginning to understand the various concepts. To make it reader friendly, all efforts were taken to make sure that every page you open, gives a message on ways to serve and delight your customers. Every page has the reader as an onlooker in the illustration, witnessing a situation and learning from it. I urge you to read the line, spend some time on the illustration, understand the situation and, draw from it how to delight your customers. Use it in your daily encounter with customers. In this book, you will not find pages and pages of text, volumes of dreary information, graphs or case studies. While it may seem ‘quick read’, it is also a ‘think more’ book. For, behind every illustration that seems light banter, there is a serious message hidden in ‘wow’ing your customer. You have to soak in the illustration, give it a thought and take home the message. This book is unique in the way that it is presented. Sales people generally prefer learning from real life experience rather than reading long drawn theory books. This book with its cartoons and one line solutions can be used by non readers as well to understand and use customer service to increase business."
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