Entrepreneurship and Start-Ups in India by Dr. S. Sundararajan, Dr. M. Manida, and Dr. G. Vinayagamoorthi offers a comprehensive overview of the dynamic landscape of entrepreneurship in India, focusing on the opportunities, challenges, and strategies for success in the country’s thriving start-up ecosystem. The book provides valuable insights into the key factors driving India’s entrepreneurial growth, including government policies, financial support systems, and the rise of digital technologies. It also explores the practical aspects of launching and managing a start-up, from idea generation and business planning to marketing, scaling, and navigating regulatory frameworks. Drawing on real-life case studies of successful Indian start-ups, the authors highlight the unique cultural, economic, and social factors that shape the entrepreneurial environment in India. Entrepreneurship and Start-Ups in India is an essential resource for aspiring entrepreneurs, business students, and anyone interested in understanding the vibrant start-up culture that is reshaping India's economy.