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Exploring Strategy


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Rs. 899
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Highlights

  • ISBN13:9789332573802
  • ISBN10:9789332573802
  • Publisher:PEARSON
  • Language:English
  • Author:GERRY JOHNSON & RICHARD WHITTINGTON
  • Binding:Paperback
  • Pages:1072
  • Edition:10
  • Edition Details:LATEST
  • SUPC: SDL808881452

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Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity Reference Books
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Description

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations � how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy: Text & Cases has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC

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