ABOUT THE BOOK
This is an intimate and moving autobiography of one of India’s most successful start-up entrepreneurs. If ever there was anyone whose life could be described as nothing but a roller-coaster, it is that of Sandeep Aggarwal. ‘Fall Again, Rise Again’ are words that sum up the entire life of the founder of two billion-dollar companies—Droom and ShopClues.
Sandeep’s story is that of a middle-class boy who could not speak English for much of his school life but dreamt to make it big someday. A young professional who went to the US and couldn’t get a job but eventually became a sought-after Wall Street analyst. He achieved more success than he could imagine but gave up everything to return to India to become an entrepreneur. An entrepreneur who built one of India’s very few unicorns but was ousted from his own company. A dreamer who saw his dreams crushed by charges of insider trading in the US but rose like a phoenix to create yet another company—Droom. He was an accused whose agonizing wait for a final decision in his case continued for six long years. But that did not stop a string of global investors from putting money into Droom, including Japan’s Toyota Group company.
He was finally vindicated when the US government dropped all criminal charges against him in February2020, and the Securities and Exchange Commission settled all civil charges against him around the same time.This is unlike any autobiography, especially among those written by people from the business world. Sandeep’s emotional strength and searing honesty will inspire and impact you in a way that is very, very rare.
ABOUT THE AUTHOR
SANDEEP AGGARWAL is a serial tech entrepreneur, philanthropist and angel investor. He is the founder of two unicorn e-commerce marketplaces in India—Droom and ShopClues. Before turning entrepreneur in 2011, Sandeep worked as a top-ranked Wall Street analyst and did pioneering research and analysis on Internet and tech giants such as Google, Amazon, Microsoft, Netflix, Priceline, etc.
He has spent the last 20 years in Internet and technology industries in the US and India. Sandeep has been actively promoting start-ups and entrepreneurship and is among the topmost contributors to India’s digital revolution. He is an MBA from Washington University in St. Louis and also holds a US patent in the technological domain. SUNNY SEN is the co-founder and CEO of TSB Media Venture, a media-tech company that is creating new revenue streams for media and content companies all over the world. Before founding
TSB, Sunny spent more than a decade in editorial leadership positions with some of India's top media houses, including Network18, The Times Group, Hindustan Times Group, India Today Group, Express Group and FactorDaily, among others.
REVIEWS
Sandeep Aggarwal certainly knows a thing or two about building billion-dollar companies.
—Forbes India
When I met Sandeep thirteen years ago, I just knew that he is one of those rare individuals whose presence in your life can make it better, and the feeling has only become stronger. In this book, he shares how he dealt with his darkest moments and candidly analyses his unbelievable journey.
—Chaim Friedman, Managing Partner, LionBird Ventures
The story of Sandeep Aggarwal is one of courage, determination, hard work and creativity. I am lucky to have been his colleague during his Wall Street years, and luckier to have him as a friend.
—Mark S. Mahaney, world's top-ranked Internet analyst and Managing Director, RBC Capital Markets
There is great amount of learning from the roller-coaster ride Sandeep went through and how as an entrepreneur he converted obstacles into opportunities.
—Ronnie Screwvala, Chairman & Co Founder, upGrad
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