Master the Essentials of Digital Marketing
Fundamentals of Digital Marketing by Sundararajan, Manida, and Vinayagamoorthy provides a comprehensive introduction to the rapidly evolving world of digital marketing. Designed for students, entrepreneurs, and professionals, this book covers key concepts such as search engine optimization (SEO), social media marketing, content marketing, email campaigns, and analytics.
With practical examples, case studies, and actionable insights, the authors guide readers through building effective digital marketing strategies to engage audiences and drive business growth. The book emphasizes both foundational principles and cutting-edge trends, ensuring relevance in a dynamic digital landscape.
Whether you're a beginner or looking to deepen your understanding, Fundamentals of Digital Marketing is an indispensable resource for navigating the opportunities and challenges of marketing in the digital age.