Globalization and Culture: Global Melange

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ISBN13:9780742556058
ISBN10:0742556050
Publisher:Rowman & Littlefield Publishers
Language:English
Author:Jan Nederveen Pieterse
Binding:Hardback
Pages:183
SUPC: SDL154868556

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Brief Description

Now fully revised and updated, this seminal text asks if there is cultural life after the _clash of civilizations_ and global McDonaldization. Jan Nederveen Pieterse argues that what is taking place is a global culture of hybridization. In a new chapter, the author explores East-West hybridities_the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. His historically deep and geographically wide approach to globalization is essential reading as we face the spread of conflicts bred by cultural misunderstanding.

About the Author

Jan Nederveen Pieterse is Mellichamp Professor of Global Studies and Sociology at the University of California, Santa Barbara.

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Product Type: Humanities Books History Books
Brand: Books
Binding: Hardback
Language: English

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