1. ANTI STATIC - The GUBB Hair Straightener brush features anti-static ionic technology which delivers negative ions into your hair to tame frizz & flyaways. 2. LED DISPLAY - The LED digital display informs you of the product's current temperature. The brush runs on 45 Watt power & has auto cut off feature. 3. CUSTOMIZED HEAT - The temperature can be adjusted as per your styling needs, from anywhere between 100-200 degrees celsius. 4. HANDY - The swivel 360 degree cord ensures easy use without detangling. Its lightweight body ensure convenient use. Worried about the product's durability? We've got you covered with 2 years warranty including 6 months replaceable warranty.