About the Book :An updated edition of the classic bestseller the most famous book by the worlds most trusted management guru. In 1999 Americans rated In Search of Excellence one of the top three business books of the 20th century. In 2000 Bloomsbury published an opinion poll ranking it The Greatest Business Book of All Time. Now it is comprehensively updated for the 21st century by the authors. This phenomenal bestseller reintroduces the eight basic principles of how to run a successful business and stay ahead of the competition.