Inside the Nudge Unit How Small Changes Can Make a Big Difference

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Highlights

ISBN13:9780753556542
ISBN10:0753556545
Publisher:Ebury Press
Language:English
Author:David Halpern
Binding:Paperback
Pages:400
SUPC: SDL374519677

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Literature & Fiction
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Description

Every day we make countless decisions, from the small, mundane things to tackling lifes big questions, but we dont always make the right choices. Behavioural scientist Dr David Halpern heads up Number 10s Nudge Unit, the worlds first government institution that uses behavioural economics to examine and influence human behaviour, to nudge us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation and economic growth. Adding a crucial line to a tax reminder brought forward millions in extra revenue refocusing the questions asked at the job centre helped an extra 10 per cent of people come off their benefits and back into work prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. After two years and dozens of experiments in behavioural science, the results are undeniable. And now David Halpern and the Nudge Unit will help you to make better choices and improve your life.

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