International Business

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ISBN13:9789339203085
ISBN10:9339203089
Language:English
Author:SONIA GUPTA
Publisher:MCGRAW HILL
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ISBN13:9789339203085
ISBN10:9339203089
Language:English
Author:SONIA GUPTA
Publisher:MCGRAW HILL
Pages:680
Binding:Paperback
Year:2017
Edition:1
Edition Details:LATEST
BIS/ISI License number:NA
BIS/ISI required:NA
SUPC: SDL148442546

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Management Studies
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Description

International Business has been designed to provide its readers all the basic concepts of the subject in a simple and succinct manner. With its logical approach towards the subject, it gradually guides the readers from elementary to complex concepts. The textbook covers contemporary topics such as 10-P Model of Global Strategic Management, 5-E Model of change in International Business, Bilateral Trade Relations of EU and BRICS countries, Indo-China as well as India-US trade relations, International Brand Portfolio and many more. This text book not only caters to the needs of the management students, but also stands in good stead as a useful reference for researchers and academicians.

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Product Type: Academic Texts Management Books
Brand: McGraw Hill Education (India) Pvt Ltd
Binding: Paperback ,Paperback
Language: English

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