Exclusively focusing on the retail business of modern economic India, It Happened in India (Pb) is a proud representation of the wisdom the author gained by concentrating on the retail format of business opportunity creation. This thought-provoking business book, published by Rupa in 2007, is up for grabs on Snapdeal.
Synopsis
The author seems to have left no stone unturned by venturing into a multitude of avenues conspicuous of consumerism. Enabling Indians to get their money's worth, be it through an investment or through a purchase of goods in a retail outlet, the author showed a lot of interest in ruling the entire Indian consumer empire through his innovative business moves. He does his job well through It Happened in India (Pb).
Garnering a great deal of wisdom from the stalwarts of different fields, the author is proud of his insightful presentation incorporating the nuances spilled by colleagues, academicians, college friends and members of his family.
Explaining the topics with utmost conviction, the book traces the success stories of Pantaloon India and Big Bazaar, amongst others while bringing about the intricate details of their economic models. The book ends on an inquisitive note, allowing the readers to spare a thought on the future challenges that are bound to strengthen or dampen the consumer driven Indian economy at large.
About the Author
One needs to understand the nuances of various economies to reap the benefits of a particular economic model. And this seems to be the second nature of Kishore Biyani, also known as the "Rajah of Retail". Born in a middle-class family in Mumbai, primarily engaged in business, he transformed the look and feel of many prominent retail brands including Pantaloons, Food Bazaar, Big Bazaar and Central through his well-informed business-centric decisions. Teaming up with Dipayan Baishya who is a business writer, this book has the valuable contributions of two people from different fields of work.
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