This hair dryer comes with 1000 Watts of power that helps it in producing an optimum level of the air flow. The dissipation of air is a common problem in the conventional hair dryers, which makes them less efficient. But one of the paramount features, the narrow concentrator, in this 1280 reduces the air dissipation to a great extent. In other words, the air in this highly efficient hair dryer comes out through an opening, It helps in the optimum use of the hair dryer. The concentrator plays a great role in precise hair styling and also helps in finishing a particular style or doing the touch up.