Management Information Systems (Managing The Digital Firm)

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ISBN13:9789389552447
ISBN10:9789389552447
Language:English
Author:Kenneth C Laudon & Jane P Laudon
Publisher:PEARSON INDIA
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ISBN13:9789389552447
ISBN10:9789389552447
Language:English
Author:Kenneth C Laudon & Jane P Laudon
Publisher:PEARSON INDIA
Pages:690
Binding:Paperback
Year:2021
Edition:16
Edition Details:LATEST
BIS/ISI License number:NA
BIS/ISI required:NA
SUPC: SDL133252607

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Management Studies
Manufacturer's Name & Address
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Marketer's Name & Address
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Description

This edition features new and updated opening, closing and interactive case studies. The text, figures, tables, and cases have been updated with elaborate research. Updated coverage of Artificial Intelligence (AI) with a focus on “deep learning”, natural language systems, computer vision systems and robotics. Expanded coverage of social business and e-commerce content describing how social tools, mobile technology and location-based services are changing the landscape of marketing and advertising. Some of the new case studies added to this edition are—Collaboration for Improved Services at eClerx, NTT Datacenter, RFID Enabled Weighbridge Automation, Managing the Supply Chain to Deliver at McDonald’s and Zomato Scripting Success with E-commerce, etc.

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Product Type: Academic Texts Management Books
Brand: Pearson India
Binding: Paperback ,Paperback
Language: English

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