The 50 episodes special edition of Prime Minister Narendra Modi’s ‘Mann Ki Baat’ acts as a megaphone, amplifying positivity with the great reach the programme has.
ABOUT THE BOOK
Mann ki Baat’, Prime Minister Narendra Modi’s popular and ubiquitous monthly radio address has developed into a tour de force in itself. The programme that began on Vijaya dashami in 2014 (3rd October) has gone on for more than fifty episodes and counting! Given its stupendous success, there has been considerable curiosity about the origins of ‘Mann ki Baat’, the idea behind it and the mind of the man behind the inspiring voice that has been reaching millions every month.
In times when visual content dominates communication, ‘Mann ki Baat’ has become one of the most popular programmes in the history of radio, not just in India but also worldwide. How did this happen?
What are the behind-the-scenes stories that made this happen? This book answers these questions and more. This book displays the common thread of positivity and optimism that prime Minister Modi has woven through his ‘Mann ki Baat’ and how this thread has been picked up by common Indians and turned into a mass movement. This is a rare and exclusive opportunity for readers to discover the unknown facets of the Prime Minister thinking and beliefs related to ‘Mann ki Baat’, revealed by him to the authors of the book. The insights that emerge from the transcripts of the radio address are the most important contribution of this book.
The interesting anecdotes shared by the members of the Prime Minister core team and people from all India radio and MyGov quench people’s curiosity about the minute but interesting details of how the idea of a radio programme came up, how the name and frequency were decided and how the format was chalked out, among other things.
Key Selling points
• The book throws light on the various aspects of Prime Minister Modi’s unique and hugely popular outreach initiative—‘Mann Ki Baat’.
• The authors, having interacted closely with the Prime Minister, have unravelled how the vision of Narendra Modi tapped the forgotten power of the ordinary radio and created a worldwide phenomenon.
• The unbelievable response that ‘Mann Ki Baat’ has continuously received from the people, the mass movement it has become, and, most importantly, the impact it has had on the youth are discussed threadbare.
• The behind-the-scenes stories of the radio programme will quench people’s curiosity about the programme and its illustrious speaker.
• The book also includes transcripts of the first fifty episodes, with each transcript being a treasure trove of knowledge that deserves to be stored for posterity.
Praise for the book
• ‘One thing common about all good presidents and prime ministers is that they are very good communicators. Prime Minister Narendra Modi is a very effective communicator. The subjects chosen by Prime Minister Modi in ‘Mann Ki Baat’ affect the lives of a billion people.’—Pranab Mukherjee, Former President of India
• ‘This book is filled with Prime Minister Modi’s enthusiasm for interacting with the people of India, particularly with the youth. Talking on a one-hour radio show once a month, while addressing challenging tasks as Prime Minister, requires tremendous efforts, and I cannot but feel his strong passion for dialogue with his people. Having met a number of leaders in the international society,
I found Prime Minister Modi comes next to nobody in caring for the development of his own country from a strategic and long-term perspective.’—Shinzo Abe, Prime Minister of Japan
• ‘The strength of democracy is rooted in its respect for the will of the people. True respect has to be founded on mutual understanding and trust, and Prime Minister Modi’s monthly radio broadcast to the nation is a fine example of how such understanding and trust can be nurtured.’—H.E. Daw Aung San Suu Kyi, State Counsellor of the Republic of the Union of Myanmar
• ‘The disconnect between the man at the helm of affairs and the common man that existed for long has been innovatively bridged by ‘Mann Ki Baat’. With various relevant topics of the time and burning issues, the programme has encouraged people to not only take cognizance of what is being done but also what needs to be done. A unique way to give assurance and exhort people to take proactive action! Worth emulating by every head of state!’—Sri Sri Ravi Shankar, Founder of the Art of Living Foundation
• ‘Mann Ki Baat’ is a great example of how media can be used as a platform for bringing about positive change. Through this new initiative and others, including MyGov.in, that invites the public to participate, Prime Minister Modi has included millions of Indians in a collaborative effort that can improve the efficiency of public service information delivery and accelerate progress.’—Bill Gates, Co-Chair and Trustee, Bill & Melinda Gates Foundation
• I have listened to many episodes of ‘Mann Ki Baat’. It feels good that one of the busiest people in the country is taking out precious time, discussing important issues with us and also acknowledging those who are making a positive difference to others’ lives. It is almost like the head of the family is sitting with us, embracing us, establishing a deep relationship and having a heart-to-heart conversation with all of us.’—Prasoon Joshi, Popular Lyricist and Ad-Guru
About the Author
BlueKraft Digital Foundation is a not-for-profit organization that is actively working in the realm of policy and governance matters. The Foundation brings together a wide spectrum of leading policy-makers and citizens to debate, discuss, deliberate and formulate new ideas that will enrich India’s development trajectory.
Its work is primarily focused on promoting the spirit of voluntary participation in sectors such as holistic education, women and child empowerment, farmer welfare, conservation of the environment, digital and social media and diasporic relations. BlueKraft also works in the emerging discipline of data science. The Foundation is privileged to have a youthful and vibrant team that is committed to public service and the cause of nation-building.
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