Marketing Aptitude

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Sima Kumari
ISBN-13 :9788178128900
ISBN-10 :817812890X
Language :English
Binding :Paperback
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Sima Kumari
ISBN-13 :9788178128900
ISBN-10 :817812890X
Language :English
Binding :Paperback
Publisher :Ramesh Publishing House
Author :Sima Kumari
Pages: 184
Year: 2018
Exam: IBPS Clerk
SUPC: SDL876419952

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Other Details
Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Banking Exams
Manufacturer's Name & Address
Packer's Name & Address
Marketer's Name & Address
Importer's Name & Address

Description

This comprehensive book is useful for the candidates of IBPS (CWE), SBI PO/Clerk, Regional Rural Bank (RRB), Bank Specialist Officer, Management Trainee, LIC/GIC, BBA/BBS & Other Competitive Exams. This book includes Study Material for the purpose of practice of questions based on the latest pattern of the examination. Detailed Explanatory Answers have also been provided for the selected questions for Better Understanding of the Candidates

Content

Introduction to Marketing, Concepts of Marketing, Marketing Environment, Consumer Behaviour, Market Segmentation, Marketing Mix, Product, Product Mix, Product Life Cycle, Branding, Packaging and Labelling, Pricing, Physical Distribution, Promotion, Service Marketing, Social, Green & Event Marketing, Retail Marketing, Rural Marketing, Electronic Marketing, Marketing Research (MR) & Marketing Information System (MIS), Miscellaneous Questions, Glossary

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Product Type: Competitive Exams Banking Exams
Brand: Books
Publisher: Ramesh Publishing House
Binding: Paperback
Language: English

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