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ISBN13:9780070620223
ISBN10:0070620229
Language:English
Author:G C BERI
Publisher:MCGRAW HILL
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ISBN13:9780070620223
ISBN10:0070620229
Language:English
Author:G C BERI
Publisher:MCGRAW HILL
Pages:597
Binding:Paperback
Year:2017
Edition:4
SUPC: SDL738161037

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Textbooks
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Description

New chapters on measurement and scaling,Rural marketing research, and Organised retailing SPSS solution in select chapters 20 new cases studies Appendix on Ethical issues in Marketing Research Glossary and chapter-wise Bibliography

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Product Type: School Books School Textbooks
Brand: Mc Graw Hil Education
Binding: Paperback
Language: English

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