NIVIA – India's leading Sports Brand, influential and intimately involved in shaping the sports in the country. As the originator of breakthrough technologies & innovative products , for decades NIVIA has produced legendary classics and earned nation-wide legitimacy in each sport that it has participated in. Backed by generations of sportsmen, NIVIA is the true INDIAN Iconic Sports Brand. NIVIA is Indian leading manufacturer of sports equipment, footwear & accessories. Our core sports are Football, Volleyball, Basketball, Cricket, Tennis, Hockey, Badminton and Squash. Established since 1934, NIVIA is Headquartered in Jalandhar, India, NIVIA employee force is more than 2000, our dedicated sales network spreads to more than 1200 Dealers across India.