Product Description ZUS Kevlar Cable is the world's first Kevlar cable with a Lifetime Guarantee. Kevlar is the stuff that bulletproof vests are made of and allowed Curiosity to survive 65,000 pounds of force on its descent to Mars. With Kevlar, the ZUS Cable can handle being crushed or tossed around. With a unique 90-degree plug, the ZUS Kevlar Cable is adept at fitting in narrow spaces. It also pairs perfectly with the ZUS Smart Car Charger for on-the-road charging. From the Manufacturer High Performance Fiber for Superior Strength Tired of splintering cables that only last for a few months?That's why we created the ZUS Cable with the strongest aramid fiber technology, often used in aerospace and military applications, to provide added protection against cord splintering and daily wear. Lab Tested by TÜV to Bend 15,188 Times The ZUS Cable can bend over 15,000 times, 50% more than the premium charging brand Belkin and 300% more than average lightning cables. Quality Guaranteed For Life Every ZUS Cable is covered by a lifetime warranty.If your cable breaks from normal wear and tear, we'll replace it. Perfect Pairing with the ZUS Car Charger The ZUS cable's 90 degree plug provides a slim fit in narrow spaces. Tangle-Free The tough nylon braiding material keeps the ZUS Cable inherently tangle-free.Each cable also comes with a complementary velcro tie to keep things further organized. To create top quality smart devices that solves everyday problems. nonda is a smart hardware startup based in Palo Alto, California. We're a group of smart hardware enthusiasts, app developers, go-getters, and industry specialists. We love what we do and hope to share our vision of what the future of smart hardware will look like with the world. In 2016, two nonda products won the prestigious iF and Reddot Design Awards for best product design. About the Startup Describe your product in 3 words. Durable. Sleek. Unique. How did you come up with the idea for this product? We’re tired of splintering cables that only last for a few months. So we decided to create the most durable cable so that people won’t have to waste money on cables that don’t last. We reinforced ZUS Cable with DuPont Kevlar fiber to provide added protection against cord splintering and daily wear. What makes your product special? Reinforced with DuPont Kevlar fiber, ZUS cable can bend over 15,000 times, 300% more than average lightning cables, which makes it world’s most durable cable. Every ZUS Cable is covered by a lifetime warranty. ZUS cable is 4 feet (48 inches or 1.2m), which is the perfect length for charging inside a car. 40 to 46 inches is the typical length needed to have a phone hanging from the car's window or dashboard. With a unique 90-degree plug, the ZUS Cable is adept at fitting in narrow spaces. What has been the best part of your startup experience? The best startup experience so far has been seeing customers rave about a product that we've spent months designing, prototyping and testing. It makes it all worthwhile. We get really pumped up by being able to make a difference in someone's day through our products.