There are really two ways to sell anything. One is a struggle most of the time. Lets call this one "Hard Selling". The other seems pretty effortless. This one is called "Non Manipulative Selling". However, " Hard Selling" is always uphill battle. "Non Manipulative Selling," on the hand, guarantees you huge rewards, an endless flow of readytobuy prospects, and creates an environmrnt for you to have incredible fun doing it. When you become a part of your customers very own support staff (which is the case in "Non Manipulative Selling"), you will consistenly get referrals and repeat business. 1 Written by one of Americas top speakers 2 Speaks odf selling without manipulation, a core topic in sales where hard selling is losing customers. 3 comes recommended by Dr. Dennis Waitley, Og Mandino, and Dr. Paul Hersey. 4 Provides practical tools for sales people.
About the Author
TONY ALESSANDRA, PHIL WEXLER, and RICK BARRERA are among America's premier
professional speakers and sales trainers. Collectively, they give nearly 300
presentations to more than 100,000 people a year. Their clients include AT&T, IBM,
Ford, and IDS/American Express.
Non-Manipulative Selling is used as the cornerstone in sales training
programs of leading corporations such as General Electric, Xerox, and Bank of
America. The concepts in this book have been featured in three films, a video training
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