Free of harsh ingredients This shampoo is free of harsh substances like parabens, sulphate, silicone, and other carcinogenic ingredients. ? Cruelty-free During the process of bringing this product to you, no animals were hurt. It is a 100% vegan shampoo and is not tested on animals either. ? Damage repair It helps with the damage done to your hair due to various products, the environmental pollutants, stress, and other causes. ? 100% organic The ingredients used for this product are taken right from the lap of nature and are 100% organic for the best results. ? Like a rose Beautiful like a rose.