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Online Marketing for Professional Services

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Highlights

  • ISBN13:9780982881934
  • ISBN10:0982881932
  • Publisher:Hinge
  • Language:English
  • Author:Lee W Frederiksen and Sean T McVey and Sylvia S Montgomery
  • Binding:Paperback
  • Sub Genre:Business Development
  • SUPC: SDL745287494

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Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity Business, Investing & Management
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Learn More about the Book

Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.

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