Daily Shampoo formula keeps your scalp clear and leaves your hair feeling fresh and alive. Extra mild on hair, this BSE free shampoo with organic ingredients help repair damage, while lending a new life to hair. This unique daily shampoo adds body to fine hair-without stripping, build-up or static electricity. Sodium PCA enhance the appearance and feel of hair, by increasing hair body, suppleness, or sheen, or by improving the texture of hair that has been damaged physically or by chemical treatment.