Principles of Marketing, 19th Edition

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ISBN13:9789357055215
ISBN10:9357055215
Age:16+
Publisher:Pearson Education
Language:English
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ISBN13:9789357055215
ISBN10:9357055215
Age:16+
Publisher:Pearson Education
Language:English
Author:Philip Kotler, Gary Armstrong, Sridhar Balasubramanian, Prafulla Agnihotri
Binding:Paperback
Pages:760
Edition:19
Edition Details:Latest
Number of Volume:Single
Subject:Commerce
Title:Principles of Marketing, 19th Edition
Additional-property:MTO
BIS/ISI License number:NA
BIS/ISI required:NA
SUPC: SDL530306840

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Business, Investing & Management
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Description

Principles of Marketing 19e discusses today’s key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers. \n\nThis edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that social media and technology play in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ innovative techniques to gain competitive advantage–from traditional marketing all-stars to new-age digital competitors.\n\nThe feature-enriched content and simple language make this book a must-read for students and practicing managers to understand the fundamentals of marketing and the latest developments in the industry. \n

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Product Type: Non Fiction Books Business, Investing & Management Books
Brand: Pearson
Binding: Paperback
Language: English
Subject: Commerce

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