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View AllSorry! Research Methodology and Fundamentals of Market Research Certified Online Course by eduCBA is sold out.
You will be notified when this product will be in stock
System (Hardware/Software) Requirements | |
Operating Software | Windows XP or Higher |
Processor | Minimum P4 or Higher |
RAM | 1 GB or Higher |
Browser | Any |
Recommended Internet Speed | Minimum 1MBPS |
Supported Browser Plug-ins | Updated Flash Player, Update Java |
Other Requirements | Speaker or headphone |
Detailed Product Description:
This course is about interpreting research and research methods. It will summarize the fundamentals of doing research. This course will appeal to those of you who require an understanding of research approaches and skills, and importantly an capability to use them in your studies or in your professional lives.
Through this course we are going to understand the relevance & scope of research in management, the detailed process/steps that are involved in research. It involves understanding how to identify a research problem, defining the MR problems and preparing the research design. It will deal with management of data in relation to research which involves data collection methodology, primary data - collection methods / measurement, techniques, characteristics of measurement techniques, reliability, validity etc. and secondary data collection. We will dig into the various methods used for research such as library research, references - bibliography, abstracts, etc. Next would be understanding the primary and secondary data sources and data collection instruments including in-dept. interviews, projective techniques and focus groups, data management plan - sampling & measurement, data analysis - tabulation, SPSS applications data base, testing for association, analysis techniques and finally research report writing.
In particular, this training will assist those of you who have to conduct research but do not perhaps have access to research methods courses, or for those of you who feel you would like extra support for self-improvement. No prior knowledge or experience in research is required to take this course and as such, the course is for everyone.
Course Curriculum (Structure):
Section 1: Introduction
1
Introduction
07:37
Section 2: Scope and significance of research
2
Scope and significance
06:56
3
Research as a decision making tool
08:42
Section 3: Types of research
4
Distribution and Sales promotion
05:51
5
Types of research
05:41
Section 4: Research Process
6
Research Process
06:35
Section 5: Scientifc methods in research
7
Characteristics of a good research
10:27
8
Scientific methods in research
02:10
Benefits:
Over 35 lectures and 8 hours of content!
To study the relevance & scope of research in management.
To learn about data sources and data collection instruments.
To learn how to manage data and data analysis.
How to use? (Steps to use Study Material):
Step 1 - eduCBA sends the redemption coupon along with the registration link.
Step 2 - Student will register with his register email id and coupon
Step 3 - Student receive the course access and password on his/her email id
Step 4 - Login using your email id and password and start learning
To get more information, you may want to watch the video below
FAQs:
Here you can have a look at our frequently asked questions. We have put together some simple answers you may have, Click here to take a look!
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