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Retailing Book

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Highlights

  • ISBN13 : 9780273655480
  • ISBN10 : 0273655485
  • Publisher : Pearson Education Limited
  • Pages : 408
  • Binding : Paperback
  • SUPC: SDL070246077

Description

A guide to retailing and retail management, this title provides a comprehensive strategic and operational approach. Drawing upon the knowledge and experience of retail academics and practioners, it offers an overview of the main strategic functions within retailing and illustrates their operations through a series of real-life case studies.

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