Gopi Chandan is a paste of "Braj Bhoomi Soil" which create a cooling and earthy fragrance. Gopi Chandan Tika is a holy fragrance which used to emanate from the form of Lord of Krishna. This is the fragrance one encounters on a visit to the temple, a fragrance one associates with holiness, purity and positivity Tilak is worn on the Ajna Chakra, the centre of forehead. All the actions of humans are governed by this specific point. Depending on the purpose for which Tilak is applied, the material is chosen for preparing the sacred forehead mark. Tilak stands for wealth, fortune, prosperity and opulence. Just add few water drops and your Tilak is ready to use for all auspicious purposes such as Weddings, Raksha bandhan, Festivals or Daily rituals. Pure chandan can be used in various religious and household poojas.