Overview The book Start with Why written by Simon Sinek was published by penguin UK on 6th October 2011. Synopsis The book Start With Why will let us know why are some people and organizations more successful than others and why is there success repeated again and again.According to Sinek what you do doesnt matter but Why you do it is more important. If you see Martin luther king jr and steve jobs they all started with why, sinek also explains the work needed to be done for the success of the business i.e to move past from What to how. This book will also help you to read how great people perceived success and how you can also be one of them by simply asking the question why, order the book Start with why from snapdeal and it will help you dream big, this book specially recommended for businessmen and entrepreneurs. About The Author Simon O Sinek (Born: 9th October 1973) is a British/American author, he is the author of three books. He teaches leaders and organization how to inspire people, he lives in New York.