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Strategic Management in New Perspective

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Highlights

  • ISBN13:9789386603548
  • ISBN10:9386603548
  • Language:English
  • Author:Dr. Vinay Ojha
  • Publisher:Global Vision Publishing House
  • Pages:276
  • Binding:Hardback
  • Year:2019
  • Edition:1
  • Edition Details:1
  • SUPC: SDL479084659

Description

This book offers a skills-oriented approach to developing a vision and mission statement; performing an external audit; conducting an internal assessment; and formulating, implementing, and evaluating strategies. Its thorough coverage helps in understanding the wide range of theories and research from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Its accessible writing style and wealth of new and updated information, which clarify the most difficult topics, make this book the best resource for students and teachers.

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