Brand Waali Quality, Bazaar Waali Deal!
Our Blog
Help Center
Sell On Snapdeal
Download App
Cart
Sign In

Sorry! Style and Status is sold out.

Compare Products
Clear All
Let's Compare!

Style and Status

This product has been sold out

pay
Rs  3,003
We will let you know when in stock
notify me

Highlights

  • ISBN13:9780813124339
  • ISBN10:0813124336
  • Publisher:University Press of Kentucky
  • Language:English
  • Author:Susannah Walker
  • Binding:Hardback
  • SUPC: SDL580892570

Other Specifications

Other Details
Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity Literature Books
Manufacturer's Name & Address
Packer's Name & Address
Marketer's Name & Address
Importer's Name & Address

Description

Brief Description

In Style and Status, Susannah Walker examines twentieth-century commercial beauty culture in terms of race and gender. She demonstrates that while black women's beauty culture often mirrored that of white women in important ways, it remained distinctive because it explicitly articulated racial politics in the United States. African American women confronted daily the tension between the idea that beautifying themselves according to modern standards enhanced their success and the idea that doing so meant capitulating to a white beauty ideal that excluded and denigrated them. That confrontation not only reflected race and gender politics, but it helped fuel the struggle for black equality during the 1960s and 1970s. Walker examines the role of African American consumer culture and draws connections between black women's racial identity, African American notions of femininity, and social and political consciousness.

Learn More about the Book

Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920--1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black women's racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the post--World War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America.

About the Book

Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920--1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black women's racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the post--World War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America.

Review Quotes

1. "Walker has provided an engaging history of style and status' that will influence many fields of study." -- Julie Willet "American Historical Review"

2. Susannah Walker's book is a solid social history that explores the trajectories, themes, and tensions of twentieth-century African American women's beauty culture. -- Jill Fields "Journal of Social History"

3.

""An extraordinary contribution to research on African American beauty culture... one of the best historical accounts of African American beauty culture to date."" -- "Ingrid Banks, author of Hair Matters: Beauty, Power, and Black Women's Consciou"

4.

""Style & Status is an interesting, and in many respects, engaging study of the 'commodification of black beauty culture' in twentieth-century America. Susannah Walker reminds us that style matters, and standards of beauty and taste have a significance that transcends the superficiality of the cultural moment."" -- Dennis B. Downey, "Journal of Illinois History"

5.

""Walker has provided an engaging history of 'style and status' that will influence many fields of study." " -- Julie Willet, "American Historical Review"

6.

""A pioneering achievement in chronicling the history of African American beauty culture.... Walker... explores the shifting and contested notions of what beauty meant for black women in the context of African American social, political, and economical history."" -- "Business History Review"

7.

""Well researched and thoughtfully executed.... Walker's new book... offers an excellent history of black beauty culture in the United States."" -- "Journal of Southern History"

8.

""Walker presents an intriguing look at how even the most seemingly inconsequential aspects of black life had social and political meaning."" -- "Southern Historian"

9.

""Walker adds nuance to a growing body of literature that combines histories of labor, business, and political economy with the intricacy of beauty and subjectivity.""Walker has provided an engaging history of 'style and status' that will influence many fields of study."" -- Julie Willett, "American Historical Review"

10.

""Besides providing important insights about the socio-psychological dynamics of the black beauty industry, Style and Status makes an important contribution to business history through its detailed discussion of the competitive challenges faced by black entrepreneurs in the marketplace."" -- "Enterprise & Society"

11.

""Susannah Walker's book is a solid social history that explores the trajectories, themes, and tensions of twentieth-century African American women's beauty culture."" -- Jill Fields, "Journal of Social History"

12.

""Walker brings fresh insight to the topic through her ability to place earlier scholarly works in productive dialogue with each other."" -- "Journal of African American History"

13.

""In tracing the glory and decline of black-owned beauty businesses, Walker incisively analyses the paradoxical consequences of white corporate efforts to lure the "New Negro Market."" -- "Indiana Magazine of History"

14.

"Examines advertisements for beauty products aimed at African Americans and attempts to contextualize the marketing and purchasing of such products within the larger picture of African American consumption." -- "Gender & Society"

15.

""An extraordinary contribution to research on African American beauty culture... one of the best historical accounts of African American beauty culture to date."" -- Ingrid Banks, author of Hair Matters: Beauty, Power, and Black Women's Consciou

16.

""Style & Status is an interesting, and in many respects, engaging study of the 'commodification of black beauty culture' in twentieth-century America. Susannah Walker reminds us that style matters, and standards of beauty and taste have a significance that transcends the superficiality of the cultural moment."" -- Dennis B. Downey, Journal of Illinois History

17.

""Walker has provided an engaging history of 'style and status' that will influence many fields of study." " -- Julie Willet, American Historical Review

18.

""A pioneering achievement in chronicling the history of African American beauty culture.... Walker... explores the shifting and contested notions of what beauty meant for black women in the context of African American social, political, and economical history."" -- Business History Review

19.

""Well researched and thoughtfully executed.... Walker's new book... offers an excellent history of black beauty culture in the United States."" -- Journal of Southern History

20.

""Walker presents an intriguing look at how even the most seemingly inconsequential aspects of black life had social and political meaning."" -- Southern Historian

21.

""Walker adds nuance to a growing body of literature that combines histories of labor, business, and political economy with the intricacy of beauty and subjectivity.""Walker has provided an engaging history of 'style and status' that will influence many fields of study."" -- Julie Willett, American Historical Review

22.

""Besides providing important insights about the socio-psychological dynamics of the black beauty industry, Style and Status makes an important contribution to business history through its detailed discussion of the competitive challenges faced by black entrepreneurs in the marketplace."" -- Enterprise & Society

23.

""Susannah Walker's book is a solid social history that explores the trajectories, themes, and tensions of twentieth-century African American women's beauty culture."" -- Jill Fields, Journal of Social History

24.

""Walker brings fresh insight to the topic through her ability to place earlier scholarly works in productive dialogue with each other."" -- Journal of African American History

25.

""In tracing the glory and decline of black-owned beauty businesses, Walker incisively analyses the paradoxical consequences of white corporate efforts to lure the "New Negro Market."" -- Indiana Magazine of History

26.

"Examines advertisements for beauty products aimed at African Americans and attempts to contextualize the marketing and purchasing of such products within the larger picture of African American consumption." -- Gender & Society

Terms & Conditions

The images represent actual product though color of the image and product may slightly differ.

Snapdeal does not select, edit, modify, alter, add or supplement the information, description and other specifications provided by the Seller.

Quick links

Seller Details

View Store


Expand your business to millions of customers