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Television Audience Measurement

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Highlights

  • ISBN13:9781361163788
  • ISBN10:136116378X
  • Publisher:Open Dissertation Press
  • Language:English
  • Author:Wai-On Thomas Wu
  • Binding:Paperback
  • SUPC: SDL911127633

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Country of Origin or Manufacture or Assembly India
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This dissertation, "Television Audience Measurement: a Study of Why Television Audience Measurement is Undertaken in Hong Kong, What Information is Needed by Users and How This Information Should Be Presented" by Wai-on, Thomas, Wu, 吳偉岸, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author.
DOI: 10.5353/th_b3126264
Subjects:
Television viewers - China - Hong Kong

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