this comprehensive and authoritative guide will teach students the DAX language for business intelligence, data modeling, and analytics. Leading BI consultants Marco Russo and Alberto help students master everything from table functions through advanced code and Model optimization. They'll learn exactly what happens under the Hood when you run a DAX expression, how DAX behaves differently from other languages, and how to use this knowledge to write fast, robust code. If you want to leverage all of dax’s remarkable power and flexibility, this no-compromise “deep dive” is exactly what you need. Only advanced DAX book on The market The authors' Stellar reputation, which is largely based on high-quality books they have already authored The quickly increasing interest in technical content for BI professionals.