About the Book:
What needs of an entrepreneur get met by meeting the unmet needs of a customer? What is the main purpose of a business? Do market conditions attract a person to take up entrepreneurship or does the individual attract a specific kind of business opportunity? We often cite reasons external to ourselves when we wish to find a rationale for doing something. Is there a characteristic in us that attracts us to opportunities of a specific kind? Will these opportunities result in success and provide us with a personal sense of alignment to who we are?
These perspectives provoke the reader to question, reflect and refine his or her thoughts on certain core fundamentals of entrepreneurship. The author has shared interesting models to help businesses discover customer needs, define customers, segment markets, reach out to customers and position their offerings.
The need for emotional intelligence, growth, innovation, new idea generation, empathetic communication, congruent actions and resilience after business failures have all been explored in this book using various models, case studies and illustrations.
About the Author:
S. Parthasarathy completed his MBA from the Indian Institute of Management Bangalore in 1994. He has a basic graduation degree in Electronics & Communication Engineering. Post MBA, he worked in the financial sector for a couple few years as a merchant banker and subsequently ventured into entrepreneurship.
He ideated and executed multiple businesses over a span of two decades of entrepreneurship. He ran a successful manpower recruitment firm for more than a decade and developed a jobs portal in 2000. He is known for ideating and pioneering apartment management software solutions in India in 2008. He developed software accounting and contacts management solutions for microenterprises and currently mentors a startup in the parenting space. In his spare time, Partha loves to trek, meet people and pursue his interests in amateur astronomy. Currently, he holds the position of Head-Alumni Relations in IIMB and resides in Bangalore with his wife and two children.
Testimonials:
" I think this book is a must read for the young generation of entrepreneurs that India boasts " - MD Ramesh, President & Regional Head, South & East Africa, Olam International. Author of 'Amazing Africa - a Corporate Journey'
"This book is a 'simple to read' guide to enjoying the journey to business success and becoming a better person in the bargain" - Ravi Pandey, President International, Rolta, United Kingdom
"Everyone, at some time, has dreamt of being an entrepreneur. This amazing book is the ideal faithful companion for your entrepreneurial journey where you need much more than just passion for succeeding. A must read for anyone who has an entrepreneurial dream and for those who wish to bring more entrepreneurship in their current jobs. Don’t miss it !" - Rahul Gambhir, Managing Director, Twinings Pvt. Ltd, India
"Partha asks a provocative question 'why do entrepreneurs do what they do?'He threads together multiple facets of entrepreneurship to answer the question. By connecting the dots between what entrepreneurs do and who they are, Partha paves the way for a reflective entrepreneur who is self-aware and more effective. A fascinating read for every entrepreneur." - Dr. Ankush Chopra, Professor of Strategy and Innovation, Author of "The Dark Side of Innovation," School of Management Fribourg, Switzerland
"Unmet Needs of Entrepreneurship is a refreshingly different and interesting take on the entrepreneurial journey. Partha analyses the psychology and needs that end up defining how folks handle various stages - starting from deciding to take the plunge to figuring out what works for building a business and the often unfortunate reality of failure. He adds a nice human element to the frameworks and concepts. Good read for anyone curious about the psychology of entrepreneurship and the issues and emotions involved in the journey." - Saumil Majmudar, Co-founder & MD, SportzVillage
"Partha has weaved his insights and understanding of human psychology to give new meaning to the structure of needs and its impact on various aspects of business. He provokes the reader to reflect on many aspects of entrepreneurship. The witty illustrations, simple models and numerous examples make it a highly readable book. Highly recommended for students, budding entrepreneurs and business leaders." - Dr. G Shainesh, Professor - Marketing & Dean - Administration, IIM Bangalore
"Partha has brought a unique perspective to the hyper- analytical world of entrepreneurship. By turning the spotlight on the emotional drivers for the key players in the entire value chain, he has added a whole new dimension to the way one ought to look at the success drivers for entrepreneurship: a truly fresh perspective. " - Hari Ponnekanti, Corporate Vice President and Fellow, Applied Materials Inc, California
"Whether you are a current or an aspiring entrepreneur, this is a gem of a book which takes a unique perspective to help align your purpose with your goals. Partha's entrepreneurial experience shines through in this book, and packs incisive tips and advice and useful frameworks, to help you make thoughtful and smart decisions for yourself, your family and your work." - Amita Choudhury, Global diversity and inclusion director, Unilever
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