About the Book: Vipanan Jagrukta Darpan The syllabus of IBPS and SBI - Bank P.O. and Clerks examination has been changing in the recent times and the recent trends indicate increasing focus on knowledge and awareness about marketing of financial products, especially looking to the fierce competition in the Banking sector amongst Indian, Private and Foreign sector Banks in India. The employers now expect the aspiring candidates to possess the basic knowledge of marketing concepts and skill-sets so as they can face the challenges posed by Modern Private and Foreign sector Banks as well as to contribute effectively to the all-round growth of the organization. The Book coverage is comprehensive and the study material is described in a lucid manner and precisely, just right for your better understanding. The Glossary of Terminology is quite exhaustive and you would certainly find it valuable. The Book also includes a section of 15 sets (750 MCQs) of Multiple Choice Questions, which is certain to prepare you with confidence for the SBI Exams. or IBPS CWE. The Book is of immense help for the candidates appearing for competitive exams. in Hindi medium. The aspiring candidates would find the book very useful in their preparation not only for the written competitive examinations but also for Personal Interviews in Banking and Financial sector companies in India. Contents: Chapter - 1: Introduction to Marketing Chapter - 2: Marketing Environment Chapter - 3: Marketing Mix Chapter - 4: Advertising Chapter - 5: Branding and Packing Chapter - 6: Pricing Decisions Chapter - 7: Marketing Channel and Distribution Chapter - 8: Market Segmentation, Targeting and Positioning Chapter - 9: Personal Selling and Sales Management Chapter - 10: Sales Promotion Chapter - 11: Consumer Protection Chapter - 12: Marketing of Bank Product and Services Chapter - 13: Abbreviation: Marketing Terms Chapter - 14: Glossary of Marketing Terminology Chapter - 16: Objective Type Questions and Answers (1
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